Trending Products to Sell Online 2023

Top 20 Trending Products to Sell Online (2023)

To excel in the world of e-commerce, you require three essential components: sought-after products to sell, the expertise to effectively promote them, and the determination to achieve your goals.

Your mindset is already geared towards success, as you consistently engage in learning, research, and readiness. However, identifying in-demand products to offer can pose a considerable hurdle. That’s precisely why we refresh this list annually, aiming to assist you in discovering the latest trending products in the online market.

In this article, you’ll encounter 20 up-and-coming products poised to spark innovative small business concepts in 2023. Alternatively, they might inspire you to enhance your current online store with an excellent product offering.

Given that each unique product caters to a specific target audience, we’re also providing valuable marketing insights to assist you in expanding your customer base. These products are drawn from the most in-demand product categories on the Shopify platform, reflecting their popularity.

List of the Best Trending Products To Sell Online in 2023

Browse our list of the highest trending products you can use to start your online business.



If you’ve visited a coffee shop in the past few years, you’ve likely come across matcha. It’s a finely pulverized, green tea powder that has gained significant popularity as a wellness product.

Statistics reveal that the term “matcha” garners approximately one million searches each month. The accompanying chart illustrates the heightened interest in matcha during 2023.

Here are a few ways online stores can market matcha products:

  • Highlight its health advantages: Bring attention to the nutritional value and benefits of matcha, such as its rich antioxidant content and its potential to enhance mental clarity, in order to attract health-conscious consumers.
  • Collaborate with influencers: Form partnerships with influencers in the fields of food, health, and lifestyle to demonstrate the versatility of matcha in various recipes, smoothies, lattes, and other creative applications, effectively broadening your reach to a larger audience.
  • Provide product samples: Encourage prospective customers to experience matcha firsthand by offering complimentary samples or arranging tasting events that allow them to become acquainted with its distinctive flavor and texture.
  • Educate consumers: Develop engaging content that imparts knowledge about the history, production process, and proper preparation methods of matcha, fostering a deeper understanding and loyalty toward the product.

Gluten-Free Pasta

Gluten-Free Pasta

Gluten-free pasta is crafted without wheat or gluten components, substituting them with rice, corn, or potato flour. Much like traditional pasta, it’s available in diverse shapes and sizes, making it suitable for use in any pasta recipe due to its nearly indistinguishable taste & texture.

Data from Google Trends consistently indicates a substantial search interest in “gluten-free pasta.” This phenomenon likely arises from the fact that gluten-free pasta has become a dietary essential for individuals with gluten sensitivity. Consequently, the product enjoys continuous demand in the market.

Lip Stain

Lip stain

Lip stain is a cosmetic item that imparts enduring lip color, without the weightiness or fading often associated with conventional lipsticks. Its prominence has seen a remarkable upswing in 2023 due to its ability to provide a natural, lightweight finish that remains vibrant all day, rendering it a crucial component in numerous makeup routines.

The phrase “lip stain” garners approximately 60,500 monthly searches on Google. Furthermore, data from Google Trends illustrates a surge in interest since the early months of 2022.

  • Engage with influencers: Collaborate with beauty influencers and content creators who can effectively demonstrate the advantages of lip stain, including its long-lasting properties and featherlight formula, to their extensive follower base.
  • Emphasize product adaptability: Present the diverse applications of lip stain, such as layering for a more dramatic appearance or blending with lip balm for a subtle effect, to appeal to a broader spectrum of consumers.
  • Offer a wide range of shades: Cater to a global audience by providing a comprehensive selection of colors that complement various skin tones, underscoring your brand’s commitment to inclusivity and diversity.
  • Share customer endorsements: Utilize genuine customer feedback to underscore the product’s efficacy, incorporating their reviews, before-and-after images, and testimonials across your website and social media platforms.
  • Execute time-limited promotions: Create a sense of urgency and exclusivity by introducing limited-time discounts, bundled offers, or free samples, encouraging new customers to experience your lip stain and ultimately enhancing brand loyalty.

Air Purifiers

Air Purifiers

Air purifiers work to rejuvenate contaminated air, which can exacerbate health problems like asthma and allergies. These devices offer additional advantages, such as eliminating unpleasant odors and enhancing the quality of sleep.

Based on Google Trends data, the search frequency for “air purifiers” has been on the rise in recent years. This keyword hit its highest point of popularity in September 2020 and maintains significant interest throughout 2023.

eCommerce Plugins

eCommerce Plugins

In recent years, there has been a remarkable surge in eCommerce activity. This trend was further accelerated by the global pandemic, which pushed more businesses and consumers to shift their transactions online. With this increased reliance on eCommerce, there’s a burgeoning demand for solutions that can enhance the functionality and efficiency of online stores.

eCommerce plugins perfectly fit this need. As businesses strive to improve their online presence and streamline their operations, offering eCommerce plugins as products to sell online can tap into this burgeoning market, making them an excellent choice for entrepreneurs.

When it comes to plugins, you should choose plugins that have demand in the market and offer something substantial. A few examples include Role-Based Pricing for WooCommerce or Add Video to WooCommerce Product Gallery. Whichever plugin you decide on, it is imperative to offer versatility and quality.



Largely due to prominent labels like Lululemon, activewear has evolved into a fashionable category, commonly referred to as “athleisure.” This trend combines both comfort and style, making athleisure products appealing to a broad customer base.

Google Trends data indicates that the search interest in “athleisure” has remained consistently strong and stable over the years.

Power Tool Accessories

Power tool accessories

Are you in search of a trending product to offer in the home improvement industry? Power tool accessories are experiencing a global surge in sales.

As indicated by data from Keywords Everywhere, the term “power tool accessories” registers approximately 27,100 monthly searches, while related categories such as “tool accessories” receive an additional 1,300 searches monthly, & “toolbox accessories” garner 1,900 monthly searches.

These accessories are compatible with a wide range of power tools, including:

  • Power drills
  • Impact drivers
  • Circular saws
  • Table saws
  • Polishers
  • Sanders

When venturing into the home improvement market with trending products, prioritize visual platforms like Instagram and YouTube. You can collaborate with influencers in this field and employ Instagram advertisements to generate excitement around your products and achieve swift sales. For a more sustainable approach, establish your own Instagram and TikTok profiles, and produce content related to DIY home improvement.

For instance, you could:

  • Conduct an Instagram Live Q&A session on the initial use of your tools
  • Share user-generated content
  • Organize contests
  • Create engaging Instagram Stories and TikToks spotlighting premium product features
  • Post product content with shopping tags
  • Craft humorous Reels to promote your products
  • Publish carousel posts

Why are trends like these advantageous for online sales? They enable you to easily expand your product range to encompass other popular items within the home improvement sector, maximizing your potential for sales.

Dog Toys

Dog toys

Ranked second on our list of current trending products are dog toys. The global pet toy market, valued at $8.1 billion, experienced remarkable growth during the first half of 2023.

This product category encompasses various types, including:

  • Training toys
  • Chew toys
  • Squeaky toys
  • Stuffed plush toys
  • Rope toys

Dog toys play a significant role in a dog’s well-being, combating boredom and offering comfort during anxious moments. With an average of 210,000 monthly searches for “dog toys,” it’s evident that they will continue to be influential in 2023, much like they were in 2022.

You can promote these items through several strategies:

  • Cross-promote with other pet products or brands
  • Initiate a pet care blog
  • Sponsor pet shelters or events
  • Provide a price-match guarantee
  • Share user-generated content on social media

To drive traffic to your website and bolster sales throughout the year, consider utilizing social media and Google ads. If you aim to expand your product range, you can readily discover new car parts and accessories for sale via a product-sourcing app.

Shot Glasses

Shot glasses

Shot glasses emerged as one of the top-selling items in 2023. They prove to be a year-round favorite, with particular appeal during the summer season, when opportunities abound in the realm of parties and gatherings. You have the option to offer customized shot glasses, collectible variants, or those designed for specific occasions.

When delving into the online sale of shot glasses, it’s essential to concentrate on identifying a target market and initially catering to a specific audience. Online users often search for particular types of shot glasses, such as “tequila shot glasses” (with 4,400 monthly searches), “tall shot glasses” (2,400 monthly searches), and “cool shot glasses” (3,600 searches). There are also prospects in selling plastic shot glasses and personalized options for various events.

You can distribute shot glasses through multiple avenues, including your own Shopify store, third-party online marketplaces like Amazon and eBay, and social media platforms such as Instagram and Facebook. Additionally, exploring the option to sell shot glasses wholesale to other businesses can be a strategic move.

Wide-Leg Pants

Wide-Leg Pants

Wide-leg pants and jeans are experiencing a resurgence in popularity. They offer both style and comfort while complementing a wide range of body shapes. For women, in particular, wide-leg pants have the effect of elongating the legs and accentuating the waistline.

As per Google Trends, the search interest in “wide-leg pants” is consistently on the rise, with recent months seeing record-high levels of searches, including an all-time peak in April 2023.

Various styles of wide-leg pants are available, and when marketing this product for your store, it’s crucial to target the right audience based on the specific type of wide-leg pants you offer. For instance, formal wide-leg pants might resonate best with professionals and office workers.



In contrast to a traditional timepiece that merely displays the time, a smartwatch is a portable device that offers a multitude of functions.

Typically, smartwatches are equipped with valuable health and fitness monitoring features, allowing users to keep tabs on their steps, heart rate, respiration, blood pressure, calories burned, and sleep patterns. Moreover, they enable instant responses to messages and calls, video watching, music playback, and the ability to locate one’s mobile phone.

Google Trends data reveals a gradual uptick in search interest surrounding smartwatches over the past few years, with noticeable surges occurring towards the end of each year, as these devices prove to be popular choices for holiday gifts.

To effectively promote this item in your gadget store, ensure you capture visually appealing product photos. You can set up a home photography studio with LED lighting and a smartphone camera. It’s essential to present the product from various angles to provide a comprehensive visual representation.

Costume Shoes

Costume shoes

Costume shoes for both women and men have emerged as top-selling items and exhibit indications of becoming a trending product in 2023. These thematic footwear options are ideal for cosplay events and themed gatherings, & they certainly shouldn’t be overlooked for Halloween.

Some of the items you can include in your inventory are:

  • Pirate boots
  • Witch boots
  • Superhero boots
  • Vintage-style footwear
  • Gladiator sandals

These trending products are most effectively marketed through visual platforms like Pinterest, TikTok, Instagram, and Facebook. However, it’s worth considering experimenting with Google Ads as well.

If you opt for millennial-focused marketing strategies, collaborating with influencers is a highly effective way to introduce your brand’s products to this audience. Alternatively, you can target Halloween shoppers and run promotional campaigns throughout the autumn season. In essence, there are multiple potential target audiences to explore when it comes to costume shoes. It’s advisable to conduct a competitive analysis or SWOT analysis of the market to determine the best approach for your business.

Power Banks

Power Banks

Power banks offer users the convenience of recharging their mobile devices while on the move. This highly sought-after item ranks among the most popular products within the smartphone accessories market, particularly appealing to individuals with active lifestyles, such as travelers and outdoor enthusiasts.

The search interest in “power bank” has consistently been substantial. Although there was a decline in interest in March 2020, it has steadily rebounded since then, even attaining new peaks during the holiday season in 2022. One possible explanation for this trend is the upsurge in social and outdoor activities.

When devising marketing strategies for power banks, it’s vital to focus on the ideal target demographic. For instance, power banks equipped with advanced features like fast wireless charging hold great appeal for tech enthusiasts. Collaborating with influencers in the tech sphere on social media can be an effective means of promoting this product.



A recent trend that has been gaining momentum is the use of slipcovers, particularly in the realm of home goods. This surge in popularity may be attributed to the ongoing work-from-home trend. Slipcovers serve the purpose of safeguarding couches and loveseats from potential damage caused by pets, children, dirt, or spills. Opting for a high-quality slipcover proves to be a more cost-effective solution than replacing the entire piece of furniture.

The search term “slipcovers” registers approximately 27,000 monthly searches, with related terms like “slipcovers for chairs” garnering 27,100 monthly searches and “slipcovers for sofas” attracting 49,500 monthly searches. This data underscores the potential profitability of venturing into the slipcovers and home design market online. Moreover, the availability of various types of slipcovers offers numerous opportunities for expanding your product range.

To begin, narrow down the types of materials you want to offer, such as cotton, wool, polyester, spandex, linen, and so on. Subsequently, promote your products through popular home organizations and décor blogs. Engage with these platforms and request backlinks to your website from their roundup articles, as customers are more inclined to make purchases when directed to your site through external blog posts as opposed to advertisements. To recover potentially lost sales, employ retargeting ads targeting individuals who viewed the product but did not make a purchase.

Another avenue worth exploring is collaborating or partnering with interior designers to help showcase your new products to their audiences. Recommendations from trusted sources hold substantial sway over shopper decisions, increasing the likelihood of conversions.

Phone Stands

Phone Stands

Phone stands provide a convenient means for individuals to prop up their phones on various surfaces such as desks or countertops. Especially for professionals working in office environments, phone stands prove invaluable in facilitating multitasking by enabling hands-free viewing of phone screens.

According to Google Trends data, searches for phone stands have consistently maintained a relatively high level of interest. There was a notable surge in search volume in November 2020, with the peak occurring in December of the same year. Since then, the search numbers have continued to remain elevated in the subsequent years.

These products often establish themselves as top sellers in numerous online stores. For instance, a cell phone stand offered by the Lamicall Store on Amazon boasts over 90,000 global ratings, indicating its widespread popularity and customer satisfaction.

Baby Shirts

Baby shirts

One of the latest products gaining popularity among new parents is baby shirts. Google Trends data indicates that we are approaching a peak in interest for this product. So, if you’re in search of a high-demand, top-selling product, it’s advisable to take prompt action.

The term “baby shirts” sees 13,000 searches per month. You could target many variations like:

  • Baby t-shirts: 27,100 per month
  • Funny baby shirts: 8,600 per month
  • Baby shark shirts: 5,400 per month
  • Baby shower shirts: 3,700 per month
  • Baby fishing shirts: 2,700 per month
  • Custom baby shirts: 1,700 per month
  • Cute baby shirts: 1,400 per month

To effectively target new parents with this item, you can explore advertising options on Facebook and Instagram. If you’re considering diversifying your sales channels, you might contemplate selling on Amazon or listing your product on Google Shopping. However, it’s worth noting that these marketplaces typically charge a fee for your sales.

Another innovative approach to consider is local marketing through flyers. Create discount codes and distribute them within new parent meetup groups in your local area. This strategy can help you tap into the local parenting community and promote your baby shirts effectively.

Car Chargers

Car Chargers

Car chargers are in high demand among individuals with busy, on-the-go lifestyles, particularly those who frequently find themselves spending extended periods in their vehicles. These devices can be plugged into a car’s power outlet, allowing anyone to charge their mobile devices while on the road.

According to Google Trends data, the search interest in car chargers has remained consistently strong over the past few years. There was a notable decline at the start of 2020, likely due to external factors, but the numbers have since rebounded.

As the production of car chargers can be costly, one viable option to explore is starting a dropshipping store. Platforms like SaleHoo offer the opportunity to connect with wholesale suppliers, facilitating a more cost-effective approach to offering these products to customers.

Baby Carriers

Baby Carriers

A baby carrier is a practical tool that allows adults to transport infants while keeping their hands free. Additionally, baby carriers are more compact and portable for travel compared to strollers. Google Trends data reveals that searches for baby carriers have maintained a relatively stable pattern, characterized by consistent and substantial demand over the past five years. There was a notable decline in search volume in March 2020, likely due to external factors, but it has since rebounded.

The growing interest in this trending item can be attributed to recent innovations in baby carriers, particularly in the realm of improved ergonomics. Many parents are now seeking ergonomic carriers that provide better support for the baby’s natural posture.

When marketing this product, it’s advisable to emphasize the psychological and health benefits of babywearing to persuade potential buyers. To enhance sales for your eCommerce store, consider creating engaging infographics for social media or crafting online articles to attract organic traffic.

Cabinet knobs and Handles

Cabinet knobs and handles

The home improvement sector is emerging as one of the most promising niches for e-commerce stores. By 2029, the cabinet hardware market is projected to experience substantial growth, with sales expected to surpass $14.2 billion.

Retailers are actively diversifying their inventories in this niche by incorporating top trending products such as cabinet knobs, fasteners, latches, locks, hinges, and handles.

What adds to the appeal of this product category is its capacity to offer retailers a plethora of expansion opportunities. You can feature cabinet knobs in a home improvement store alongside drawers, interior finishing materials, cabinet shelves, and a range of related items. Moreover, you have the flexibility to utilize various materials, including plastics, metals, glass, brass, iron, and steel.

Whether it’s assembling new furniture or enhancing the appearance of a home, cabinet hardware is a fundamental requirement. Some customers prefer decorative knobs, while others opt for simpler, more functional options.

You can effectively market trending products like these through search-based advertisements on platforms like Google. According to data from Keywords Everywhere, there are over 33,000 monthly searches for cabinet knobs and more than 60,000 monthly searches for handles. Another viable strategy is collaborating with home improvement influencers on Instagram or through blogs to promote your cabinet hardware offerings.



The U.S. tumbler market presents an appealing opportunity for outdoor gear retailers specializing in products for activities like camping, hiking, fitness, and travel. Projections indicate that this market is poised to reach a value of $1.4 billion by 2027, with a compound annual growth rate of 9.1% expected from 2023 to 2027.

The impetus behind this trend is two-fold: increasing environmental concerns stemming from single-use bottles and a growing inclination toward a healthier lifestyle. Consequently, your target audience is likely to be more health-conscious and environmentally aware, eschewing disposable bottles.

Effectively marketing this top-selling product involves showcasing these tumblers in action. For instance, you could organize a contest encouraging customers to share images of their tumbler cups being used in outdoor settings. Alternatively, create staged photos featuring the tumblers within eco-friendly contexts and share them on social media, incorporating them into advertising campaigns.

Leveraging Facebook Ads Manager, you can construct a Custom Audience to precisely target specific groups of individuals. Alternatively, you can run Google Ads using keywords such as “tumbler cups” to reach customers actively searching for similar products.

Final Thoughts – Start Selling Products Online Today

Commencing your online business journey is no simple task. It entails extensive research, from determining the niche product you wish to offer to identifying potential customers to target.

An effective approach to driving online sales revolves around discovering trending products. In an era where online shopping has become a dominant part of daily life, you have access to a vast audience, exceeding 263 million individuals in the United States alone, ready to be reached through your marketing efforts.

In conclusion, we’ve provided you with an exhaustive guide to the top-selling online products of the year. We extend our best wishes for the success of your newly established online business—good luck!

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