Tag Archives: eCommerce

Trending Products to Sell Online 2023

Top 20 Trending Products to Sell Online (2023)

To excel in the world of e-commerce, you require three essential components: sought-after products to sell, the expertise to effectively promote them, and the determination to achieve your goals.

Your mindset is already geared towards success, as you consistently engage in learning, research, and readiness. However, identifying in-demand products to offer can pose a considerable hurdle. That’s precisely why we refresh this list annually, aiming to assist you in discovering the latest trending products in the online market.

In this article, you’ll encounter 20 up-and-coming products poised to spark innovative small business concepts in 2023. Alternatively, they might inspire you to enhance your current online store with an excellent product offering.

Given that each unique product caters to a specific target audience, we’re also providing valuable marketing insights to assist you in expanding your customer base. These products are drawn from the most in-demand product categories on the Shopify platform, reflecting their popularity.

List of the Best Trending Products To Sell Online in 2023

Browse our list of the highest trending products you can use to start your online business.

Matcha

Matcha

If you’ve visited a coffee shop in the past few years, you’ve likely come across matcha. It’s a finely pulverized, green tea powder that has gained significant popularity as a wellness product.

Statistics reveal that the term “matcha” garners approximately one million searches each month. The accompanying chart illustrates the heightened interest in matcha during 2023.

Here are a few ways online stores can market matcha products:

  • Highlight its health advantages: Bring attention to the nutritional value and benefits of matcha, such as its rich antioxidant content and its potential to enhance mental clarity, in order to attract health-conscious consumers.
  • Collaborate with influencers: Form partnerships with influencers in the fields of food, health, and lifestyle to demonstrate the versatility of matcha in various recipes, smoothies, lattes, and other creative applications, effectively broadening your reach to a larger audience.
  • Provide product samples: Encourage prospective customers to experience matcha firsthand by offering complimentary samples or arranging tasting events that allow them to become acquainted with its distinctive flavor and texture.
  • Educate consumers: Develop engaging content that imparts knowledge about the history, production process, and proper preparation methods of matcha, fostering a deeper understanding and loyalty toward the product.

Gluten-Free Pasta

Gluten-Free Pasta

Gluten-free pasta is crafted without wheat or gluten components, substituting them with rice, corn, or potato flour. Much like traditional pasta, it’s available in diverse shapes and sizes, making it suitable for use in any pasta recipe due to its nearly indistinguishable taste & texture.

Data from Google Trends consistently indicates a substantial search interest in “gluten-free pasta.” This phenomenon likely arises from the fact that gluten-free pasta has become a dietary essential for individuals with gluten sensitivity. Consequently, the product enjoys continuous demand in the market.

Lip Stain

Lip stain

Lip stain is a cosmetic item that imparts enduring lip color, without the weightiness or fading often associated with conventional lipsticks. Its prominence has seen a remarkable upswing in 2023 due to its ability to provide a natural, lightweight finish that remains vibrant all day, rendering it a crucial component in numerous makeup routines.

The phrase “lip stain” garners approximately 60,500 monthly searches on Google. Furthermore, data from Google Trends illustrates a surge in interest since the early months of 2022.

  • Engage with influencers: Collaborate with beauty influencers and content creators who can effectively demonstrate the advantages of lip stain, including its long-lasting properties and featherlight formula, to their extensive follower base.
  • Emphasize product adaptability: Present the diverse applications of lip stain, such as layering for a more dramatic appearance or blending with lip balm for a subtle effect, to appeal to a broader spectrum of consumers.
  • Offer a wide range of shades: Cater to a global audience by providing a comprehensive selection of colors that complement various skin tones, underscoring your brand’s commitment to inclusivity and diversity.
  • Share customer endorsements: Utilize genuine customer feedback to underscore the product’s efficacy, incorporating their reviews, before-and-after images, and testimonials across your website and social media platforms.
  • Execute time-limited promotions: Create a sense of urgency and exclusivity by introducing limited-time discounts, bundled offers, or free samples, encouraging new customers to experience your lip stain and ultimately enhancing brand loyalty.

Air Purifiers

Air Purifiers

Air purifiers work to rejuvenate contaminated air, which can exacerbate health problems like asthma and allergies. These devices offer additional advantages, such as eliminating unpleasant odors and enhancing the quality of sleep.

Based on Google Trends data, the search frequency for “air purifiers” has been on the rise in recent years. This keyword hit its highest point of popularity in September 2020 and maintains significant interest throughout 2023.

eCommerce Plugins

eCommerce Plugins

In recent years, there has been a remarkable surge in eCommerce activity. This trend was further accelerated by the global pandemic, which pushed more businesses and consumers to shift their transactions online. With this increased reliance on eCommerce, there’s a burgeoning demand for solutions that can enhance the functionality and efficiency of online stores.

eCommerce plugins perfectly fit this need. As businesses strive to improve their online presence and streamline their operations, offering eCommerce plugins as products to sell online can tap into this burgeoning market, making them an excellent choice for entrepreneurs.

When it comes to plugins, you should choose plugins that have demand in the market and offer something substantial. A few examples include Role-Based Pricing for WooCommerce or Add Video to WooCommerce Product Gallery. Whichever plugin you decide on, it is imperative to offer versatility and quality.

Athleisure

Athleisure

Largely due to prominent labels like Lululemon, activewear has evolved into a fashionable category, commonly referred to as “athleisure.” This trend combines both comfort and style, making athleisure products appealing to a broad customer base.

Google Trends data indicates that the search interest in “athleisure” has remained consistently strong and stable over the years.

Power Tool Accessories

Power tool accessories

Are you in search of a trending product to offer in the home improvement industry? Power tool accessories are experiencing a global surge in sales.

As indicated by data from Keywords Everywhere, the term “power tool accessories” registers approximately 27,100 monthly searches, while related categories such as “tool accessories” receive an additional 1,300 searches monthly, & “toolbox accessories” garner 1,900 monthly searches.

These accessories are compatible with a wide range of power tools, including:

  • Power drills
  • Impact drivers
  • Circular saws
  • Table saws
  • Polishers
  • Sanders

When venturing into the home improvement market with trending products, prioritize visual platforms like Instagram and YouTube. You can collaborate with influencers in this field and employ Instagram advertisements to generate excitement around your products and achieve swift sales. For a more sustainable approach, establish your own Instagram and TikTok profiles, and produce content related to DIY home improvement.

For instance, you could:

  • Conduct an Instagram Live Q&A session on the initial use of your tools
  • Share user-generated content
  • Organize contests
  • Create engaging Instagram Stories and TikToks spotlighting premium product features
  • Post product content with shopping tags
  • Craft humorous Reels to promote your products
  • Publish carousel posts

Why are trends like these advantageous for online sales? They enable you to easily expand your product range to encompass other popular items within the home improvement sector, maximizing your potential for sales.

Dog Toys

Dog toys

Ranked second on our list of current trending products are dog toys. The global pet toy market, valued at $8.1 billion, experienced remarkable growth during the first half of 2023.

This product category encompasses various types, including:

  • Training toys
  • Chew toys
  • Squeaky toys
  • Stuffed plush toys
  • Rope toys

Dog toys play a significant role in a dog’s well-being, combating boredom and offering comfort during anxious moments. With an average of 210,000 monthly searches for “dog toys,” it’s evident that they will continue to be influential in 2023, much like they were in 2022.

You can promote these items through several strategies:

  • Cross-promote with other pet products or brands
  • Initiate a pet care blog
  • Sponsor pet shelters or events
  • Provide a price-match guarantee
  • Share user-generated content on social media

To drive traffic to your website and bolster sales throughout the year, consider utilizing social media and Google ads. If you aim to expand your product range, you can readily discover new car parts and accessories for sale via a product-sourcing app.

Shot Glasses

Shot glasses

Shot glasses emerged as one of the top-selling items in 2023. They prove to be a year-round favorite, with particular appeal during the summer season, when opportunities abound in the realm of parties and gatherings. You have the option to offer customized shot glasses, collectible variants, or those designed for specific occasions.

When delving into the online sale of shot glasses, it’s essential to concentrate on identifying a target market and initially catering to a specific audience. Online users often search for particular types of shot glasses, such as “tequila shot glasses” (with 4,400 monthly searches), “tall shot glasses” (2,400 monthly searches), and “cool shot glasses” (3,600 searches). There are also prospects in selling plastic shot glasses and personalized options for various events.

You can distribute shot glasses through multiple avenues, including your own Shopify store, third-party online marketplaces like Amazon and eBay, and social media platforms such as Instagram and Facebook. Additionally, exploring the option to sell shot glasses wholesale to other businesses can be a strategic move.

Wide-Leg Pants

Wide-Leg Pants

Wide-leg pants and jeans are experiencing a resurgence in popularity. They offer both style and comfort while complementing a wide range of body shapes. For women, in particular, wide-leg pants have the effect of elongating the legs and accentuating the waistline.

As per Google Trends, the search interest in “wide-leg pants” is consistently on the rise, with recent months seeing record-high levels of searches, including an all-time peak in April 2023.

Various styles of wide-leg pants are available, and when marketing this product for your store, it’s crucial to target the right audience based on the specific type of wide-leg pants you offer. For instance, formal wide-leg pants might resonate best with professionals and office workers.

Smartwatches

Smartwatches

In contrast to a traditional timepiece that merely displays the time, a smartwatch is a portable device that offers a multitude of functions.

Typically, smartwatches are equipped with valuable health and fitness monitoring features, allowing users to keep tabs on their steps, heart rate, respiration, blood pressure, calories burned, and sleep patterns. Moreover, they enable instant responses to messages and calls, video watching, music playback, and the ability to locate one’s mobile phone.

Google Trends data reveals a gradual uptick in search interest surrounding smartwatches over the past few years, with noticeable surges occurring towards the end of each year, as these devices prove to be popular choices for holiday gifts.

To effectively promote this item in your gadget store, ensure you capture visually appealing product photos. You can set up a home photography studio with LED lighting and a smartphone camera. It’s essential to present the product from various angles to provide a comprehensive visual representation.

Costume Shoes

Costume shoes

Costume shoes for both women and men have emerged as top-selling items and exhibit indications of becoming a trending product in 2023. These thematic footwear options are ideal for cosplay events and themed gatherings, & they certainly shouldn’t be overlooked for Halloween.

Some of the items you can include in your inventory are:

  • Pirate boots
  • Witch boots
  • Superhero boots
  • Vintage-style footwear
  • Gladiator sandals

These trending products are most effectively marketed through visual platforms like Pinterest, TikTok, Instagram, and Facebook. However, it’s worth considering experimenting with Google Ads as well.

If you opt for millennial-focused marketing strategies, collaborating with influencers is a highly effective way to introduce your brand’s products to this audience. Alternatively, you can target Halloween shoppers and run promotional campaigns throughout the autumn season. In essence, there are multiple potential target audiences to explore when it comes to costume shoes. It’s advisable to conduct a competitive analysis or SWOT analysis of the market to determine the best approach for your business.

Power Banks

Power Banks

Power banks offer users the convenience of recharging their mobile devices while on the move. This highly sought-after item ranks among the most popular products within the smartphone accessories market, particularly appealing to individuals with active lifestyles, such as travelers and outdoor enthusiasts.

The search interest in “power bank” has consistently been substantial. Although there was a decline in interest in March 2020, it has steadily rebounded since then, even attaining new peaks during the holiday season in 2022. One possible explanation for this trend is the upsurge in social and outdoor activities.

When devising marketing strategies for power banks, it’s vital to focus on the ideal target demographic. For instance, power banks equipped with advanced features like fast wireless charging hold great appeal for tech enthusiasts. Collaborating with influencers in the tech sphere on social media can be an effective means of promoting this product.

Slipcovers

Slipcovers

A recent trend that has been gaining momentum is the use of slipcovers, particularly in the realm of home goods. This surge in popularity may be attributed to the ongoing work-from-home trend. Slipcovers serve the purpose of safeguarding couches and loveseats from potential damage caused by pets, children, dirt, or spills. Opting for a high-quality slipcover proves to be a more cost-effective solution than replacing the entire piece of furniture.

The search term “slipcovers” registers approximately 27,000 monthly searches, with related terms like “slipcovers for chairs” garnering 27,100 monthly searches and “slipcovers for sofas” attracting 49,500 monthly searches. This data underscores the potential profitability of venturing into the slipcovers and home design market online. Moreover, the availability of various types of slipcovers offers numerous opportunities for expanding your product range.

To begin, narrow down the types of materials you want to offer, such as cotton, wool, polyester, spandex, linen, and so on. Subsequently, promote your products through popular home organizations and décor blogs. Engage with these platforms and request backlinks to your website from their roundup articles, as customers are more inclined to make purchases when directed to your site through external blog posts as opposed to advertisements. To recover potentially lost sales, employ retargeting ads targeting individuals who viewed the product but did not make a purchase.

Another avenue worth exploring is collaborating or partnering with interior designers to help showcase your new products to their audiences. Recommendations from trusted sources hold substantial sway over shopper decisions, increasing the likelihood of conversions.

Phone Stands

Phone Stands

Phone stands provide a convenient means for individuals to prop up their phones on various surfaces such as desks or countertops. Especially for professionals working in office environments, phone stands prove invaluable in facilitating multitasking by enabling hands-free viewing of phone screens.

According to Google Trends data, searches for phone stands have consistently maintained a relatively high level of interest. There was a notable surge in search volume in November 2020, with the peak occurring in December of the same year. Since then, the search numbers have continued to remain elevated in the subsequent years.

These products often establish themselves as top sellers in numerous online stores. For instance, a cell phone stand offered by the Lamicall Store on Amazon boasts over 90,000 global ratings, indicating its widespread popularity and customer satisfaction.

Baby Shirts

Baby shirts

One of the latest products gaining popularity among new parents is baby shirts. Google Trends data indicates that we are approaching a peak in interest for this product. So, if you’re in search of a high-demand, top-selling product, it’s advisable to take prompt action.

The term “baby shirts” sees 13,000 searches per month. You could target many variations like:

  • Baby t-shirts: 27,100 per month
  • Funny baby shirts: 8,600 per month
  • Baby shark shirts: 5,400 per month
  • Baby shower shirts: 3,700 per month
  • Baby fishing shirts: 2,700 per month
  • Custom baby shirts: 1,700 per month
  • Cute baby shirts: 1,400 per month

To effectively target new parents with this item, you can explore advertising options on Facebook and Instagram. If you’re considering diversifying your sales channels, you might contemplate selling on Amazon or listing your product on Google Shopping. However, it’s worth noting that these marketplaces typically charge a fee for your sales.

Another innovative approach to consider is local marketing through flyers. Create discount codes and distribute them within new parent meetup groups in your local area. This strategy can help you tap into the local parenting community and promote your baby shirts effectively.

Car Chargers

Car Chargers

Car chargers are in high demand among individuals with busy, on-the-go lifestyles, particularly those who frequently find themselves spending extended periods in their vehicles. These devices can be plugged into a car’s power outlet, allowing anyone to charge their mobile devices while on the road.

According to Google Trends data, the search interest in car chargers has remained consistently strong over the past few years. There was a notable decline at the start of 2020, likely due to external factors, but the numbers have since rebounded.

As the production of car chargers can be costly, one viable option to explore is starting a dropshipping store. Platforms like SaleHoo offer the opportunity to connect with wholesale suppliers, facilitating a more cost-effective approach to offering these products to customers.

Baby Carriers

Baby Carriers

A baby carrier is a practical tool that allows adults to transport infants while keeping their hands free. Additionally, baby carriers are more compact and portable for travel compared to strollers. Google Trends data reveals that searches for baby carriers have maintained a relatively stable pattern, characterized by consistent and substantial demand over the past five years. There was a notable decline in search volume in March 2020, likely due to external factors, but it has since rebounded.

The growing interest in this trending item can be attributed to recent innovations in baby carriers, particularly in the realm of improved ergonomics. Many parents are now seeking ergonomic carriers that provide better support for the baby’s natural posture.

When marketing this product, it’s advisable to emphasize the psychological and health benefits of babywearing to persuade potential buyers. To enhance sales for your eCommerce store, consider creating engaging infographics for social media or crafting online articles to attract organic traffic.

Cabinet knobs and Handles

Cabinet knobs and handles

The home improvement sector is emerging as one of the most promising niches for e-commerce stores. By 2029, the cabinet hardware market is projected to experience substantial growth, with sales expected to surpass $14.2 billion.

Retailers are actively diversifying their inventories in this niche by incorporating top trending products such as cabinet knobs, fasteners, latches, locks, hinges, and handles.

What adds to the appeal of this product category is its capacity to offer retailers a plethora of expansion opportunities. You can feature cabinet knobs in a home improvement store alongside drawers, interior finishing materials, cabinet shelves, and a range of related items. Moreover, you have the flexibility to utilize various materials, including plastics, metals, glass, brass, iron, and steel.

Whether it’s assembling new furniture or enhancing the appearance of a home, cabinet hardware is a fundamental requirement. Some customers prefer decorative knobs, while others opt for simpler, more functional options.

You can effectively market trending products like these through search-based advertisements on platforms like Google. According to data from Keywords Everywhere, there are over 33,000 monthly searches for cabinet knobs and more than 60,000 monthly searches for handles. Another viable strategy is collaborating with home improvement influencers on Instagram or through blogs to promote your cabinet hardware offerings.

Tumblers

Tumblers

The U.S. tumbler market presents an appealing opportunity for outdoor gear retailers specializing in products for activities like camping, hiking, fitness, and travel. Projections indicate that this market is poised to reach a value of $1.4 billion by 2027, with a compound annual growth rate of 9.1% expected from 2023 to 2027.

The impetus behind this trend is two-fold: increasing environmental concerns stemming from single-use bottles and a growing inclination toward a healthier lifestyle. Consequently, your target audience is likely to be more health-conscious and environmentally aware, eschewing disposable bottles.

Effectively marketing this top-selling product involves showcasing these tumblers in action. For instance, you could organize a contest encouraging customers to share images of their tumbler cups being used in outdoor settings. Alternatively, create staged photos featuring the tumblers within eco-friendly contexts and share them on social media, incorporating them into advertising campaigns.

Leveraging Facebook Ads Manager, you can construct a Custom Audience to precisely target specific groups of individuals. Alternatively, you can run Google Ads using keywords such as “tumbler cups” to reach customers actively searching for similar products.

Final Thoughts – Start Selling Products Online Today

Commencing your online business journey is no simple task. It entails extensive research, from determining the niche product you wish to offer to identifying potential customers to target.

An effective approach to driving online sales revolves around discovering trending products. In an era where online shopping has become a dominant part of daily life, you have access to a vast audience, exceeding 263 million individuals in the United States alone, ready to be reached through your marketing efforts.

In conclusion, we’ve provided you with an exhaustive guide to the top-selling online products of the year. We extend our best wishes for the success of your newly established online business—good luck!

create prodcut pages

Ultimate Guide to Creating an Engaging Product Page

A product page that is both compelling and captivating is essential for any online business. A well-designed product page can help you capture the attention of potential customers, inform them about your product, and convince them to buy.

It is a crucial marketing tool that can help you stand out from the competition, boost sales, and improve your bottom line. If you are looking to increase sales, aiming to improve conversion rates, or seeking to enhance user experience, an engaging product page is essential. There are a few methods such as enabling WooCommerce product gallery video and many more.

In this article, We will cover everything about how to create an optimized and engaging product page. By following these tips, you can create a product page that will help you boost sales and grow your business. Here are some of the factors that can contribute to creating engaging product pages.

Optimized Product Descriptions

Optimize Product Descriptions

Writing a product description for your website should consider your target audience. It is important that your product description speaks directly to your potential customers and addresses their concerns. This will help potential customers understand if the product is a good fit for them and their needs.

First of all, you need to include all the important details about the product. This includes the size, color, materials, and any other relevant specifications. Make sure to use descriptive language that accurately conveys the specifications of the product. You can also highlight the features and benefits of the product.

Improve your product descriptions by optimizing them for search engines by incorporating relevant keywords. This can help to increase the visibility of your product page in search results, making it more likely that potential customers will find your product and visit your website.

Use of Compelling Images and Videos

Product Images and Videos

When it comes to creating a successful product page for your website, the importance of high-quality images and videos cannot be overstated. Quality visual content is essential for showcasing your products in a way that is both engaging and informative.

The WooCommerce featured video plugin allows you to add videos that will give customers a clear sense of what the product looks like. This can help them visualize how it will look and feel in real life, which can increase the likelihood of making a purchase. It can also be used to showcase the features and benefits of your product.

It can help improve the perception of your brand when your website displays multiple product images in sliders, which can be achieved through WooCommerce gallery slider. It is possible to increase the credibility of your products by using quality visual content for your brand.

Customers will feel more engaged and informed when you provide engaging images and videos.

Upsell and Cross-Sell

Up-Sell & Cross-Sell

Upselling and cross-selling are two important strategies for increasing sales on your product pages. Upselling encourages customers to buy a more expensive or higher-end version of the product they are considering. Cross-selling recommends complementary products to customers who are already interested in one of your products.

When customers see that they can get a more expensive or higher-end version of the product they are considering, they may be more likely to make a purchase. It is more likely that customers will pay attention to recommendations if they are relevant to them and placed in a visible place.

When you cross-sell complementary products, you are providing value to the customer by helping them to get the most out of their purchase. By offering upsells and cross-sells, you are providing a more personalized and helpful shopping experience for your customers. Creating product bundles can also engage customers toward your product page.

Additional Product Information

Additional Product Information

Product Additional Information is an essential component in making an engaging and informative product page. It enhances the overall shopping experience for customers and empowers them to make informed purchasing decisions. You can provide detailed information about the product, such as its features, benefits, and specifications.

When customers see that you are providing them with detailed information about the product, it builds trust and confidence. However, it also improves customer decision-making as you have provided all the relevant information about the product. Many customers have questions about products before they purchase them.

You can enable product FAQs which provide additional information on the product page. You can add answers to many of these questions before the customer even has to ask. This can engage customers to gather more information and minimize confusion, which can make them more likely to purchase your product.

Customer Reviews and Ratings

Reviews and Ratings

Customer reviews and ratings are critical in today’s e-commerce environment. They help build trust between the customer and the seller. It provides social proof that the product is of good quality and meets the customer’s expectations. When potential customers see positive reviews, they are more likely to trust the product and the seller.

Reviews are a more reliable source of information about the product because they are based on the experiences of real customers. It will help customers learn about the product’s quality, durability, and other features that may not be included in the product description. Including customer reviews on the product page builds trust between the customer and the seller.

Reviews and ratings on the product page show that the seller values customer feedback and is transparent about the product’s quality and performance. Customer reviews can help sellers improve their products by providing feedback on what customers like and dislike about the product. This feedback can be used to make improvements and provide better customer experiences.

Conclusion

In conclusion, creating an engaging product page is essential for any online business. Whether you want to increase sales, improve conversion rates, or provide a better user experience, a well-designed product page is essential. By following the tips in this article, you can create a product page that will help you boost sales and grow your business. By optimizing your product descriptions, using captivating visual content, strategically upselling, providing informative additional information, and featuring genuine customer reviews, you can build an online storefront that sells products and nurtures a community of satisfied customers.

mobile commerce

15 Thought-Provoking Statistics about Mobile Commerce – Infographic

There has been massive growth in Mobile commerce also known as mCommerce in the past several years. It is super convenient to buy products whenever and from wherever you want. Since then it is gradually increasing day by day and becoming one of the largest eCommerce industries. In 2021, mobile commerce sales were more than 50% of all E-Commerce sales.

Today we have more mobile-friendly eCommerce platforms than ever. According to a study by Statcounter 54.58% of web traffic comes from mobile devices and 46.51% from desktop devices. The statista mentioned in their report that 4.32 billion users access the internet through mobile devices. This means that around 90% of the global population uses mobile devices.

There has been a noticeable increase in online payment methods to help mobile commerce. Statistics from Merchant Savvy suggested that 58% of purchases are made from mobile devices in 2020.  41% of eCommerce sales are expected to be made by mobile phones and it will gradually increase in upcoming years.

Mobile Commerce has been widely utilized by users from different parts of the world. Asia ranks top among the regions as 46% of online shopping is done from mobile devices. 56% consumer population of the USA uses mobile payment methods for in-store payments.

The infographic consists of some interesting facts about the increasing trend in mobile commerce. Give a quick read to the statistics as follows.

73% of eCommerce is powered by mobile devices

It is very convenient to search for and buy products from mobile devices. Almost half of the eCommerce sales are contributed by eCommerce. There has been a massive increase in mobile phone owners in the USA in the past years.

Millennials have contributed 79% and Gen Z accumulated 80% towards mobile commerce. In the past year, 71% of purchases have been done by mobile devices on Cyber Monday and Black Friday which will increase in upcoming years.

Prominent Increase in Mobile Commerce Industry

According to Statista, mobile commerce is rapidly growing and becoming one of the largest industries. In 2021, mobile commerce sales were expected to reach around $3.56 trillion. The USA alone contributes to the major increase in mCommerce having $360 billion in business a year. Amazon surpasses every other mobile app with over 150.6 million users followed by Walmart with 86.05 million users.

iPhone leads M-Commerce in Higher Conversion Values

There has been a wide range of mobile devices and gadgets available in the market. One of the most prominent and leading brands of mobile is the iPhone. It is not at the top of the leading brands but also produces high conversion values in mCommerce.

iPhone users contribute 67% while Android users 43% towards mobile commerce. iPhone users are 50% more likely to use mobile commerce apps than Android users. It also gets higher conversion values 2.11% than Android 1.81%.

Ease of paying through smartphones

Now that mobile commerce is very much popular, there have been multiple online payment methods. Companies like Apple, Samsung, Google, and digital wallets have eased payment methods through smartphones. Apple Pay has around 227 million users, and Google Pay and Samsung both have 100 million active users.

According to Statista, about 44% of transactions all around the world are done through mobile devices and are expected to increase more in the upcoming years. Mobile devices have eased users to search and buy their desired products and pay online through digital wallets.

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SEO Roundup post

36 Expert Advises: How to Sustain eCommerce Website Rankings?

An eCommerce website displays a bundle of products, and to earn revenue, every single product needs to show up in search engines. It is done by optimizing a product page with numerous keywords so that a user finds it with every possible query similar to the product name.
Suppose, if an online women jeans shop display 50 products and every product have keyword variation of 4-5. The marketer may need to rank it against 200-250 search queries that is surely a hectic job. The common problem in managing an eCommerce platform is reaching and stabilizing top positions in Google. Most of the marketers are quite successful in ranking to the top, but fail to stay for long due to the strenuous competition or frequent Google Updates.
We have been in contact with the top SEO experts to collect their valuable thoughts, tips, and practical knowledge as how they retain rankings of eCommerce website despite the competitive environment and frequent Google updates. Read through their professional advises that may surely help you in stabilizing your website placement in search results.
The one question we asked the SEO experts that concludes your problem is
Looking at the current frequency of Google Updates, What Advice You would like to give to eCommerce sites to sustain their rankings?
Here is how the SEO experts shared their experiences against the query.

1. Jordan Kasteler

JordanKasteler-lgUsually Google updates go after sites that are doing things wrong. Just because they’ve gotten away with doing things wrong this long doesn’t mean they’re off the hook forever. Google likes clean URLs, unique descriptions, single paths to content (i.e. filters are find if they are out of the index and you only use the ones that have search), use canonical properly, have breadcrumbs, use schema properly, etc. Lots of ecomm sites have error codes from products changing or going out of stock and you need a good plan for those.
When traffic stops, double down on conversion optimization to make sure you’re getting the sales you’d be getting when you had your other traffic.

2. Tripoli

fervil vonRefrain from creating thin pages with too much links – Google hates thin content with excessive links and they mean it. In fact, Ebay got some painful Panda beating in the past, losing 80% of their organic traffic for having such.This is one of the most common mistakes that ecommerce sites are continuously doing, even in 2017!
Refrain from creating thin pages with too much links
Image source:
Monitor duplicate pages – with the constant algorithm updates of Google, you will be obliged to familiarize how pagination and taxonomies works. Always be careful when creating “category” and “tag” taxonomies. You might not know it but you may fall to the trap of creating duplicate pages by adding unnecessary multiple tags on each product you have listed. For checking of duplicate pages, I personally use SEMrush’s website audit feature, Screaming Frog for checking my site’s entire pages and Google Search Console to determine how Google reads the pages of my website.
Capitalize on rich snippets – although schema markup is not ranking factor, it is essential to integrate it in your ecommerce website as it can increase your site’s CTR (click through rate) by 30%. You see these star ratings can actually influence Google searchers to click more on your site than your competitors’ in the organic search results.
•	Capitalize on rich snippets
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Familiarize product properties in Schema and learn how to use it in your ecommerce website. Use Google’s Structured Data Testing Tool to check whether the codes you have placed on your product pages are correctly implemented. Don’t worry, it’s absolutely FREE!
Optimize your crawl budget – this is something you need to consider looking at especially if your eCommerce site is already a large website. Although crawling is not a ranking signal, you will want to sustain rankings of your eCommerce site’s top pages. Therefore, you need to show Google which pages of your site they should prioritize indexing and no index pages which you think that doesn’t give much value to your visitors/users.

3.  Anil Mishra

Anil MishraApart from all the other factors like, properly optimized pages, informational content, clean and clear website architecture, schema markups play a crucial role. There are couple of scheme codes that can help a website gain higher visibility, like:
a. Product Schema – Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results. There are two types of pages where you would typically use this markup:
• a product page that describes a single product
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• a shopping aggregator page that lists a single product, along with information about different sellers offering that product
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b. Review Schema – When Google finds valid reviews or ratings markup, it may show a rich snippet that includes stars and other summary info from reviews or ratings. In addition to the text of the review, a rating is an evaluation described on a numeric scale (such as 1 to 5). You can supply ratings for products:
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These are just examples which could be added on a website to increase its visibility.

4. Sean Si

Sean SiThe thing with Google updates is that they’ve always chugged on quietly in the background, so sustaining rankings shouldn’t be a problem if your site is properly optimized to begin with. For ecommerce sites like yours, make sure to place a premium on user experience – a lot of studies have shown that slow or unpolished sites tend to drive visitors away in a matter of seconds. That’s a lot of lost potential.
Hence, focus on your site speed (we use Max CDN) for both mobile and desktop as well as mobile friendliness (w/ AMP). Incidentally, those two are also both very important ranking signals for Google, so it should help a lot. Don’t forget the other little things such as content quality too.”

5. James Owen

James Owen• All the basics are fully optimised such as title tags, h1’s and content onsite is keyword targeted.
• Make sure there is plenty of content onsite, again optimised and re-freshed regularly.
• Having an onsite news/blog platform allowing for thought leadership content which Google ranks highly.
• Page speed has to be as quick as possible as we know it’s very important for Google and users that page speed is quick.
• Utilise AMP as Google ranks this highly.
• Make sure site is fully mobile optimised as searchers use mobile, especially for ecommerce.
• UX – make sure users can navigate through the site seamlessly and quickly with the checkout being as easy as possible to reach – high bounce rates and low time on site results in lower rankings.

6. Neil Forrester

Neil_ForresterI’d say the primary reason for Google’s frequent algorithm updates is to deliver well written, relevant content to it’s customers. That’s it.
So what can an ecommerce website owners do to improve their on-page SEO efforts?
• Write longer detailed product descriptions that include keywords near the beginning.
• Write unique products descriptions – don’t copy from other sites as this content has already been indexed.
• Write for people first & search engines second. Make it interesting to read and succinct.
• Ensure when writing you use the primary keyword phrase and supporting keyword phrases.
• Ensure your metadata descriptions include the primary keyword phrase near the beginning and no more than 160 characters.

7. Al Gomez

algomezpicI am also a co-owner of a local online shopping site, Unlideals.com. The struggle of getting rankings for competitive keywords is not new to me. Through a series of experiments, we were able to achieve decent rankings for my keywords. Here are some suggestions I have for other eCommerce sites.
First thing first, you should go over the basic. Be sure to post reliable information about your product and make sure your website loads smoothly and quickly. Make sure that you have an easy to navigate and responsive website on all platforms.
With thousands of products on your website, I also suggest that you apply rich snippets. Also, try adding hierarchical internal links. Moreover, a consistent monitoring would also help you track outdated pages. 404s could affect your ranking. Redirect them to relevant pages.
Lastly, don’t be afraid to do experiments. Try A/B Testing or a simple consumer survey. Always bear in mind that Google serves real people and we should do the same.

8. Harris Schachter

Harris SchachterDon’t pay attention to Google updates because they don’t matter. Google doesn’t buy products from you, people do. Don’t do anything nefarious, but keep quality in mind. For ecommerce sites, invest in top-notch content like guides, reviews, and unique products descriptions (never use the manufacturers’ canned descriptions!). Build those links to your category pages and you’ll be good to go.

 

9. Clayton Johnson

Clayton Johnson If you want to sustain rankings (and grow them!) I suggest a few things:
a. Stay clear of Penguin penalties by only building natural, high quality links. Avoid using too much exact mach anchor text. Follow a well rounded SEO strategy.
b. Improve your traffic by adding blog content that answers questions about your products. I see too many e-commerce stores only capturing a fraction of the traffic they could by not having a blog!

 

10. David Robinson

David RobinsonMy advice with respect to SEO for any site is to put most of your effort into creating a genuinely useful website. A great blog, useful videos, useful widgets all contribute towards making your website stand out on a sea of mediocrity. Ultimately, if you’re only competing on price someone else will always be willing to sacrifice their profit or even take a loss to secure a sale.
If you concentrate your efforts on things that are hard to copy you might reap the rewards. Most site owners don’t want to hear this, those that do build an economic moat around their businesses

11. Joseph Gojo Cruz

Joseph Gojo CruzTo maintain a website rankings, there are repetitive tasks need to be done from high to low priority level such as:
Monitor outdated product page/s – Most ecommerce websites offer sales, discounted, giveaway promo to their online buyers. Since these are time-sensitive content, it should be addressed properly once the promo has expired. Otherwise, this could give negative user experience which can increase your bounce rate and may reflect your website rankings.
Monitor 404 pages – Ecommerce websites gets a lot of 404 pages for some valid reasons and can result to negative result in search rankings. Unfortunately, 404 pages gets indexed and remain until you instruct bots on what to do. You need to set 301 redirect from these URLs to most relevant URLs OR instruct bots to remove your 404 URLs from their database index to avoid users getting 404 pages when they visit your site from search channel.
Monitor link profile (inbound, outbound) – Links affect website rankings a lot. What get in and get out of your site is closely monitored by search engines and can have either positive or negative impact in the long run. You need to monitor your links by using third party tools such as Ahrefs to see any suspicious inbound or outbound links.
Monitor HTML improvements – Most common issues with Ecommerce website is duplicate tags which are displayed in Search Console, you need to address these issues as the bots see them all individual pages even if we don’t. Bots don’t read webpages the way we do because they were programmed to read programming languages.
There’s a lot of common approach to maintain search rankings but definitely, this will be addressed by other contributors

12. Rakesh Ojha

Rakesh OjhaThe way majority of product pages are developed, they are mostly dead pages where not much content updates are happening and thus overall the Ecommerce website sees lot of dead pages floating around. So, if the merchants, have Q & A sections, a post review section for each of the product page, it will help gather consumer generated contents and which in turn help keep the product page fresh with content updates by the customers.
So, even if 10% of products are receiving Questions asked by customers and 5% of the products receiving reviews, overall the website remains healthy and this is exactly what Google wants. A health and fresh contents laden website instead of dead site where new contents are added by way of new products.
You would say, why not just have a blog? Well, blog will only be most of the time one-way content publishing as people coming to your site for purchase are more interested in knowing more about the product they want to buy rather than read through the blog post. Besides, merchants want customers to land directly on the product page to convert and not on their blog. Only prospect customers who are at the early stage of buying cycle (researching/identifying) will care to read blog posts

13. Terry Van Horne

Terry Van HorneIn some ways when Google catches your site in one of its now too frequent quality updates they are doing you a favor. I have cleaned up a number of Panda and Penguin victims and in every case by no means was it arbitrary. The sites earned their penalties and their users paid for it as well… they just didn’t bother to complain they went somewhere else and bought!
Panda affected sites generally have issues with content above the fold (bigasse sliders look cool but Google and users hate them), thin content (3 products with product name, image and a link to products is thin content! Google could care less what your needs are!) and poorly thought out templates that confuse users are just a few of the holes site owners dig for themselves. Panda has a number of pieces to it and in fact is almost like a number of smaller quality updates rolled into one.
Penguin affected sites earned it by choosing a short term solution to a long term problem. I have always believed when you beg for links ie: commonly known as link building you are playing with fire! It is not smart to base your ranking strategies around activity that is outside of your direct control. BTW, having been on the web over 20 years I can say with certainty deep linking was the direct result of sites manipulating engines. I have seen some really bad link profiles that have no issues because most/or all of the links are to the home page. Deep links are generally the result of search engine manipulation unless they are links to specific info. Therefore it is not normal for interior pages to attract massive amounts of links. Build links to the home page let the deep links come naturally and you’re risk factor is cut drastically.

14. AJ Ghergich

AJ GhergichMy advice is to stay ahead of the curve. Google usually makes a big fuss about major algorithm changes well in advance of implementing them. The 3 big areas they are focused on right now are content quality, manipulative backlinks and mobile user experience.
If you receive a large drop in traffic after a major Google update it is very likely due to one of these things. A lot of people are about to be unnecessarily blindsided by Google’s Mobile First Index.
Test your mobile speed scores and fix them now and it won’t be an issue.

15. Nate Shivar

Nate ShivarFor ecommerce clients in this situation, I recommend developing a more sustainable organic strategy rather than focusing on reclaiming that single keyword ranking. First, I’d recommend developing a broader “keyword footprint” with deeper product categories, use case pages, educational resources, and better product content.
Second, I’d recommend taking a hard look at their entire customer journey to purchase. Even if that single keyword drives the most direct sales, that does not have to be the first or final opportunity to get the sale. I’d recommend targeting a set of related keywords with educational content and complemented with a robust retargeting campaign that includes RLSA bidding.
Ironically, this more sustainable approach to organic search with content, paid, PR and social promotion will lead to organic links that can help reclaim better rankings for that single, important keyword.

16. Tommy Landry

Tommy Landry This is a very timely question, as I’m currently in the middle of building out a new ecommerce website. Our approach on that site is multi-pronged:
a. Build the store sections with an SEO friendly structure – this means ensuring that the hierarchy is clear and sensible, the user experience is top notch, and the product detail pages are focused on very specific products and product attributes. The overall hierarchy targets “big fish” keywords higher up (home page, category pages), and long-tail keywords on all of the lower level and detail pages. This is the key to ranking for semantic match searches that you never fathomed in the first place.
b. Build Cornerstone Content pages to drive SEO ranking on broad topics – in addition to the store pages themselves, we are building static content that targets very specific keywords and topics in each of the product types we intend to sell on the site. This way, we can create linkable assets to build links to on these cornerstone pages to drive enhanced domain authority. This pages will in turn link to category and product detail pages internally, to help spread the domain and page authorities earned on the cornerstone pages across the shopping pages as well.
c. Embrace content marketing – whether it be via a blog, videolog / video series, research and data section, infographics, or another very linkable content asset type, never consider the content marketing piece “finished.” You are not the only competing shop in your niche, so you need to keep the site alive and evolving to stay relevant in perpetuity.
Of course, there are many other ways to help stay relevant from an organic perspective, but these three key strategies are more easily pursued than some of the more advanced strategies. If you follow these tips and avoid doing anything automated, you should see solid SEO performance heading into 2018.

17. Joe Williams

Joe WilliamsI wouldn’t worry about the frequency of Google updates too much. Yes, Google delivers minor updates daily and major updates every few months or so. But if we take at a more macro view of Google’s algorithm, it’s about providing the best possible user experience for any given keyword. Both Hummingbird (Google’s overall algorithm) and RankBrain (Google’s third ranking factor and an artificial learning sub-algorithm) have moved more towards understanding the underlying intent of a keyword.
For eCommerce, lets imagine you are an antiques seller. “Edwardian wardrobes” and “Edwardian pine wardrobes” are both similar meaning keywords but the intent of the user is subtly different. If you stock more than one Victorian pine wardrobes, it may make sense to create a page just for it as this provides a quicker and better user experience from Google for your potential customers. This is one example of providing a better user experience and you’d still need to be selective in what pages were added.

18. Dom Wells

Dom WellsThe biggest thing eCommerce websites need to fear is an on-page penalty, which would be caused by either too many duplicate listings, or another panda-related penalty.
The best, and easiest way to prevent this happening in future is to make each listing as unique as possible (some repetition is natural and to be expected) and to build out an in-depth site. Adding lots of useful content and articles, which are a good part of seo anyway, will also help the site avoid any thin content issues.
When it comes to off-page SEO, mostly concerned with link building, the same rules apply to every site. Avoid grey or black hat SEO techniques, and focus on natural link building and outreach methods.

19. Seb Brantigan

Seb BrantiganMy advice would be to add social media into the mix – find a way to engage with potential customers by adding buttons to either share your content on social media platforms, or to ask your site visitors to follow and friend you. Google also loves consistently posted content, especially on a platform like WordPress that is very SEO friendly.

20. Matt Press

Matt Press After Google’s changes in recent years, the best way for any site to maintain stable rankings is to create valuable and highly sharable content.
Contrary to popular belief, SEO is actually pretty straightforward. Yes, some technical website elements do play a small part in SEO, but Google priorities 2 things above anything else: content and authority. Google’s priority is to deliver the best search results for any given query – it cares about nothing else.
With that in mind, eCommerce sites, particular those with multiple product lines, should strive to create industry-related content that’s relevant to their desired audience.

 

21. Venchito Tampon

Venchito Tampon There are a lot of ways to sustain rankings of eCommerce sites, but here are a few tested techniques that are related to link acquisition:
• Reclaim lost links or links pointing to 404 pages – these are unfortunate link opportunities you can still acquire by simply doing outreach to your past linkers. Lost links can negatively impact your site’s rankings if they haven’t been reclaimed or you haven’t added a new set of links to compliment them.
• Develop a consistent link building plan to your highly linkable existing content assets and future informational pages – it’s important to continuously build high-quality links to your site to dominate your targeted keywords in search results. Otherwise, your content or direct competitors can get ahead over on your rankings.

22. Simon Penson

Simon PensonSustainable strategy is the only game in town for any business with plans to invest and scale. Anything other than watertight, audience-focused marketing can put an entire business in jeopardy.
The answer in avoiding such issue is to ALWAYS stay focused on your audience. Forget platforms or tactics to begin with and instead paint a gloriously intricate picture of the different shorts or personas that make up your key customers, as well as those you want.
Once you have that you can connect the dots, use tools like Hitwise, Comscore, Global Web Index and others to find out where those people are.
With that information you can then begin designing your marketing strategy, focusing resource on the right platforms and then building an audience-focused content strategy to help that customer through their purchase journey, entertain and engage them.
Do that and you’ll engender loyalty and purchase long term.

23. eric hebert

Eric hebertMy advice would be to focus on real marketing campaigns that build links and authority – if that’s strong then you wouldn’t have to worry about losing rankings every time there is some kind of update!

 

 

24. Jeff Ferguson

Jeff FergusonGiven the frequency of Google updates, my advice to eCommerce sites to sustain their rankings is… don’t do that. As an eCommerce site, your focus should be on revenue from the organic channel, not rankings. Rankings were never and will never be a KPI, it’s a diagnostic metric at best and at worst a red herring. Instead, focus on becoming a better marketer first – writing better copy that speaks to your audience in the language they use to search for your products, getting coverage for your products from other relevant websites like a good public relations person should, and keeping your site free from errors that would hold you back. You get these things done, then the rest will take care of itself.

25. Kathryn Aragon

Kathryn AragonMy advice to sustain rankings is to optimize for customers first, search engines second.
Get inside your customers’ heads. What are they searching for? What questions do they have that need answering? Then provide the best content on the web to provide that information for them. You can (and probably should) do some link building as well, but great content attracts backlinks organically. So start there.

26. Arnout Hellemans

Arnout HellemanThe biggest trend i’m seeing is putting the user first, thus have a big focus on your UX and other on page things like Speed and mobile friendliness. Tools to use are Google’s page speed tool, the mobile friendly testing tool and I’m a big fan of gtmetrix.com.
Oh and move to SSL and HTTP/2 for trust and speed reasons.
Fix your on page search and navigation based on you Google Analytics data, no more dead ends.
This will get you a long way, and will help boosting your revenue along the way.

27. Marcus Miller

Marcus MillerI have been involved in search engine optimization and online advertising for nearly 20 years now (for my sins). Over that time we have seen the impact of changes to the algorithm to businesses of all shapes and sizes. From the initial Florida update in 2003 through to the more aggressive Penguin and Panda updates starting in 2012. Throughout this time we see the same thing over and over again and businesses making the same mistakes with their thinking towards organic search.
My advice here is simple – don’t chase the algorithm. Don’t focus on what those little tricks or short-sighted strategies that get short-term results. Focus on what Google is trying to do which is return the best possible result for any given question. Be the best result. Be unique. Don’t focus on dirty tricks. Do good marketing with an intelligent sprinkling of SEO. Focus on being the very best answer and bringing something unique to the table. Give Google a reason to rank your site. Give users something they can’t get anywhere else.
Do great marketing and let the world know about it. Do your marketing with a knowledge of how search engines work but make sure everything you do you would be happy to explain to someone from Google. In particular when it comes to building links and content make sure you only do work you would be happy to show your mother (if she worked at Google in the search quality assurance department).
I do know that this kind of high-level strategic advice is not always very actionable but great SEO is built upon great marketing. Your business and every business is a unique snowflake that needs an approach that takes that into consideration. We recently published a series of SEO tips that will help you improve and maintain rankings on eCommerce or any business site.

28. Craig Campbell

Craig CampbellGoogle is always doing updates which in most cases are targeting those who are using practices that they maybe shouldn’t be doing. Many of these updates target spammy duplicate content, spammy links and so on and if you avoid using those tactics then you are halfway there.
But it is important to keep up to date with technology and updates like having SSL certificates on e-commerce websites and those types of changes, with browsers like Google Chrome showing non-secure websites to customers.
You also want to have the most up to date technology on your website, and making sure it is mobile friendly, and has a good user experience and even add functions like abandoned cart functions where you can market people who have abandoned your cart and look for new ways to increase your conversions.
But if you keep to the basics such as keeping the website updated, mobile-friendly, simple and easy to navigate for your users, adding new products and targeting more keywords and continue to get good quality links you won’t go far wrong with your rankings.
Also, make sure you are doing regular site checks/audits to ensure your site is in good health and keep a close eye on your competition and monitor what they are doing.
Content and links are the most important factors for any SEO campaign, so make sure you keep on top of those areas.

29. Andy Drinkwater

Andy DrinkwaterI would strongly advise any eCommerce site to focus on 3 areas right now.
a) Mobile site & usability
Google first is coming soon and if a site owner isn’t aware of how this could impact them, they might wake up one morning and find their traffic has been decimated. Mobile First turns Google’s ranking algorithm on its head by taking a large number of mobile elements and using these to help rank the desktop site as well.
Any site owner should try to keep their site loading speed at under 3 seconds if they can as well – this is considered a top-end speed so any work to improves times can help.
b) Usability experience
Many site owners have been happy to accept a certain drop-off of traffic, but generally don’t bother trying to do anything about this.
There are now tools that can be used, such as Hotjar and Inspectlet, that will allow you to add a bit of code on your site and then record users using your site. From this you can get a first-hand view of stumbling blocks and work to rectify them, knowing that these are an issue.
c) Content
Google is still content hungry, but only if it fits with the page.
Sometimes it might be that Google would expect to see a 2,000 word article, but if you were to add that document to a product page, you would probably kill the usability. Carefully gauge what you need and use competitors who are winning, as an example of what Google prefers.

30. Albert Mora

Albert MoraBased on my experience, the best reason I’d give to eCommerce sites is
to focus on the users. Each Google Update brings something new, and we
all have to keep up with these changes and adapt, but what they all have
in common is one goal – provide better user experience. Google is
focused on the users, and it’s awarding the sites that do the same. In
terms of eCommerce sites, what can help is providing clear navigation,
lots of content that provides useful information, simple checkout
process, etc. As long as your website is user-friendly, Google is going
to see this as a huge plus for your site, and this will help you
maintain the rankings, alongside other SEO activities that help with
ranking.

31. Chris Dreyer

Chris DreyerWhenever I hear about Google algorithm updates and strategies for ‘surviving’ them, my best advice would be to use white hat tactics in the first place and then you shouldn’t have to worry about Google changing its algorithm.
Google’s search engine has become very sophisticated and that has happened (in part) as a response to combat web spam. The good news for people who have not been using questionable tactics is that their sites enjoy better and more stable rankings in search.
eCommerce businesses should invest their time in optimizing their sites using strategies that promote a good user experience. They should avoid overtly trying to manipulate search results for the sole purpose of getting a first page ranking. A good resource to investigate what is appropriate and what is not are Google’s quality guidelines. Site owners can learn about what Google considers acceptable as it relates to SEO.
Of course it’s still a good idea to stay up to date on Google’s major changes. That can help you adjust your strategy if need be. However, trying to ‘trick’ Google is never a good idea and almost always ends in disaster.

32. Marko Saric

Marko SaricNo sales pitches and promotional material will help you sustain or improve the rankings in search engines. It’s all about the real content instead. Quality content that focuses on the people in your target audience. Great content that they want to consume and share with their friends. Content that is entertaining, content that is useful, educational, informative. Content that is better, easier to understand, simpler, funnier, better explained, better presented, more advanced, more extensive than any content that’s currently out there on the top of Google’s search results. You should aim to publish this type of content only in order to rank or to sustain your ranking.

33. Chris Makara

Chris MakaraThe issue with most eCommerce sites is that they are usually a little thin when it comes to product descriptions. Usually you’ll see a few sentences which more times than not are just copied and pasted from the manufacturer’s site. But, assuming you did your site right and wrote your own descriptions that tell the user everything they could ever want to know about the product – there is an important SEO component you’ll need to focus on links. At the end of the day, links are what have the most weight when moving the rankings of a page/site.
I know what you are thinking…”No one links to a product page”. For the most part, you are correct. But there are sites that do and because eCommerce is tough, many sites close down and move on. So these links become “broken” on the site they live on which gives you a great opportunity to jump in and let the site owner know about it while subtlety suggesting your link as a replacement.
I’m not going to lie, it’s not an easy process. But if you stick to it, you’ll be able to generate some decent links to your product pages that will help give them a little boost in rankings.

34. Jeremy Rivera

Jeremy RiveraLook at the runaway smashing success of Dr. Axe and his eCommerce store and you’ll quickly realize that he’s bullet proof when it comes to updates. Why? Unbelievably killer quality blog posts. No. Look at them. They’re 2,000-4,000 words and have at least two unique graphics and usually an infographic as well that cite valid scientific studies. Another thing to note, is because of industry restrictions, they can’t directly link any product or claim to their eCommerce products directly! They realized they would need to up the value of their brand through excellent content and build such a brand that their products would get purchased even though the only links are through the main navigation!

35. Casandra Campbell

Casandra CampbellThe vast majority of store owners should not be seeing significant changes during Google updates unless they are using risky short-term tactics. Google’s algorithm now updates multiple times a day so it’s not abnormal to see sight fluctuations throughout the day. Drastic decreases are typically a sign of a bigger problem. Focus on long-term SEO strategies like carefully matching keyword intent, providing a great user experience, and attracting links from reputable sources to minimize the likelihood of a future drop in rankings. Low-quality content and links can work in the short-term but will always put you at risk over the long term as Google’s algorithm gets more sophisticated.

36. Jimmy Rodriguez

Maintaining or increasing your ecommerce website rankings during Google’s algorithm updates requires keeping your website’s technology up to date, following the latest standards and implementing new trends and best practices. Start by using a hosted ecommerce platform like Shopify or 3dcart, instead of a licensed or open source solution, in this way your website will be receiving frequent updates automatically. Dedicate resources to content building, usually is difficult to add content to a product page without affecting conversions, so concentrate in developing category pages, articles and product guides. Use a long-form content that includes product recommendations and links to the product pages, in this way the content can be updated to include new products or remove discontinued ones without affecting the ranking of your website.

 

Conclusion

Trying on things, facing a failure, and then reinstating to start over again is a long process. The professional advises from these SEO experts is the result of their journey from failure to success. Cut off trying and testing strategies by exploring how these experts have struggled to retain search engine rankings of eCommerce websites. Read through their individual thoughts and opinion, and implement the one that best matches your business requirement, and you will success in sustaining web.